The effect of black friday: vietnam's market is getting hot

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Everlane Will Use Black Friday Profits khổng lồ Buy Safe Helmets for Its Factory Workers

We’re talking about getting 8,000 people safely trang chính.




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Blaông chồng Friday is just around the corner. While some of us cannot wait lớn take advantage of the craziest deals of the year, Everlane hopes khổng lồ vị something good out of its Blaông xã Friday sales. During the same time last year, the online retailer created a wellness program for its factory workers in Los Angeles. Now, the brand is bringing its Blaông chồng Friday fund to Vietnam giới, where 8,000 of its employees work at its Ho Chi Minh City factory.


In Vietnam giới, about 35 million people commute by moped every day. However, less than 20% of that population uses good quality helmets, leading to an average of 85 road accidents per day. Everlane proposes to use profits from its Blaông xã Friday sales this year to lớn purchase safe helmets for every single one of its worker in Vietnam. With customers’ tư vấn, the br& is hoping lớn meet its goal of $117,760 USD. Watch the đoạn phim above khổng lồ learn more about the campaign.

To help make the project happen, shop your favorite items on Everlane’s website on November 25.

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