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A key alliance with Apple has so far proved not enough for Digiworld to approach the success of its rivals in the local tech retail market.

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Amid strong competition, Digiworld is unlikely khổng lồ take the lead even with its Apple khuyễn mãi giảm giá, Photo Le Toan

Along with điện thoại World and FPT Retail, Digiworld became an official distributor of US tech titan Apple through a strategic partnership in late June. Through the giảm giá, Digiworld is responsible for distributing authentic Apple products including iPhone, máy tính bảng ipad, MacBook, Beats, Watch, & more.

The cooperation between the two sides took place with the retailer being left behind by sản phẩm điện thoại World và FPT Retail – companies that have sầu taken the majority of the market with thousands of outlets across the country. So far, Digiworld’s di động retail market share is about 8 per cent, while those of di động World and FPT Retail are 45 & 18 per cent, respectively. sản phẩm điện thoại World is expecting khổng lồ raise the ratio to lớn around 50 per cent this year.

The new khuyễn mãi giảm giá with Apple was expected lớn enhance the reputation of Digiworld. However, its stock price (HSX: DGW) has declined after an increase in June when it climbed 8.29 per cent to lớn VND42,600 ($1.85) on the heels of the Apple partnership announcement.

According lớn an assessment from SSI Securities Corporation, despite positive prospects reflected by annual growth in revenue và profits, Digiworld’s partner network with new brands is still inferior compared to its competitors.

Digiworld only works with five smartphone manufacturers, with Smartphone HTC and Nocơ losing their grip lớn Apple & Samsung many years ago. Meanwhile, thiết bị di động World and FPT Retail have sầu entered inkhổng lồ cooperation with dozens of smartphone brands, partially facilitating their dominance of the market.

Moreover, according to market analysts, with the local demvà for smartphones và technology devices reaching the saturation point, it seems the alliance with the iPhone maker is unlikely lớn create any real breakthrough for Digiworld.

Germany-based market research company GfK noted that in the first quarter of 2020, the total revenue of the Vietnamese tech device market curtailed by 4.2 per cent on-year lớn VND56.7 trillion ($2.46 billion). Last year, the market only grew a single percentage point as it forecasted in 2018.

On the other hvà, Digiworld suffers in commparison khổng lồ its two arch-rivals even in Apple hàng hóa distribution as the other two hold nearly 80 per cent of total authentic Apple sales.

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According lớn an unofficial source, Apple last year reached about $1 billion in revenue in the country. Thus, thiết bị di động World và FPT Retail could earn about $800 million from trading these products.

In response to 6struyenky.vn, a representative of mobile World said that Apple products account for nearly one-fifth of its total sales. Meanwhile, more than one-third of FPT Retail sales came from the products, following its lakiểm tra financial report.

Consequently, Digiworld’s chances to dominate the segment are miniscule. The retailer declined to lớn reveal the specific estimated contribution of sales of Apple products, only mentioning “positive prospects” following information published at its recent shareholders’ meeting.

Indeed, before Digiworld, many local companies such as Imex Pan Pacific (IPP), iShop Vietphái mạnh Co., Ltd., và FPT entered inlớn partnerships with Apple to lớn sell authentic goods through Apple Premium Reseller (APR) stores. Most recently, Petrosetteo set foot in the list of Apple sản phẩm distributors in the nation & iShop Vietnam giới failed within a few years. Meanwhile, eDiGi (IPP’s Alăng xê store) has remained silent since its launch in 2018, and FPT Retail – which runs 14 Aquảng cáo stores named F.Studio – is planning to steadily lower the number of outlets, partially fuelled by the saturation.

In April alone, FPT Retail closed 170 stores, equalling one-third of its stores across the country.

Through constant tie-ups with local partners & building up some manufacturing facilities in Vietnam giới, Apple is targeting khổng lồ penetrate the market, which is considered the second-largest smartphone market in Southeast Asia following Indonesia, according to lớn a report by GfK.

It also shows that Apple is not satisfied with business results from the Vietnamese market, although in the first four months of this year, the br& accounted for the third-largest market tóm tắt in Vietphái nam và second in terms of value, according lớn GfK. To explore this great potential, Apple is unlikely to lớn depend on only two or three distributors.

However, the deeper reason for this move sầu is khổng lồ look for locations for its supply chains outside China, và Vietnam giới is a consideration.

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Although there is no official confirmation that Apple will select Vietnam as the place lớn manufacture & assemble iPhones và iPads, the consecutive expansion of a series of its suppliers such as Luxshares Vietnam giới and Foxconn are examples lớn reinforce the forecast.


Chuyên mục: Tin Tức