"Today"s agreement is a direct result of the success of our first theatre in Durban, which has been tremendously popular with our patrons and has strengthened the overall performance of our multiplex," said Fiaz Mahomed, CEO, Ster-Kinekor. " helps us deliver on our commitment to offer our guests a premium entertainment experience & we are proud khổng lồ bring more movie-goers in South Africa the biggest event films in the world"s most immersive format."

"Given the box office success of the first theater in Durban, we are very pleased to lớn see Ster- Kinekor commit to lớn two additional locations in South Africa just nine months after their first opening," said Andrew Cripps, President of EMEA. "South Africa was one of a number of new countries that we entered in 2013, which also included Germany, Switzerland, và Portugal, & it is clear there is a growing appetite for in the market. We look forward lớn working with Ster-Kinekor khổng lồ help build the brand throughout the country."

About Ster-Kinekor Theatres Ster-Kinekor Theatres is a wholly-owned subsidiary of the Primedia Group and is the largest movie exhibitor on the African continent. The company operates 54 commercial cinema complexes in South Africa, with five international sites based in Lesotho, Namibia, Zambia và Zimbabwe. The cinema chain"s sites house more than 450 large-scale screens, over 64000 seats và the largest 3d footprint featuring more than 120 state-of-the-art 3 chiều screens across the country.

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The award-winning SK App, which is downloadable on all điện thoại cảm ứng operating systems, is interactive, user-friendly and feature-rich, và recently recorded its 1.5-millionth download. The new-look SK Club loyalty programme rewards members with redeemable points when they swipe their card when buying movie tickets or catering.

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Combined with industry leading loyalty programmes from Edcon và Discovery Vitality, these give Ster-Kinekor a strong consumer value proposition and competitive advantage.

As the market leader, Ster-Kinekor aims khổng lồ spearhead the advancement of cinema across both South Africa & the rest of Africa, lớn ensure that consumers continue khổng lồ experience movies as they were made khổng lồ be seen – on the big screen.

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About, an innovator in entertainment technology, combines proprietary software, architecture và equipment lớn create experiences that take you beyond the edge of your seat to lớn a world you"ve never imagined. đứng top filmmakers và studios are utilizing theatres to connect with audiences in extraordinary ways, and, as such,"s network is among the most important & successful theatrical distribution platforms for major event films around the globe. is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai và Beijing. As of March 31, 2014, there were 840 theatres (707 commercial multiplexes, 18 commercial destinations & 115 institutions) in 57 countries.

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This press release contains forward looking statements that are based on management"s assumptions & existing information và involve certain risks and uncertainties which could cause actual results lớn differ materially from future results expressed or implied by such forward looking statements. These risks và uncertainties are discussed in"s most recent Annual Report on khung 10-K và most recent Quarterly Reports on size 10-Q.